COMPREHENSIVE MARKETING & ADVERTISING AGENCY EXPERTISE

SHORT TERM PROJECT SPECIALISTS

MARKETING PLANS/PLANNING

PUNCH! is a progressive retail marketing agency, working with clients to increase their sales and drive revenue through customized quantitative marketing and business management programs. Having studied Consumer Shopping Behavior for over 30 years, we are the source for creating ideas and programs that produce measurable returns.  We make our clients rich!

Costs and time involved to deliver a comprehensive marketing plan vary depending on the business type, size and location(s). We welcome your inquiry, with this information to give you a quick ball park estimate (time and cost) ... no strings attached.  If your inquiry is for an office (legal, financial and medical professionals), we need to know the number of licensed practitioners at each location. For retail stores, please include your total square footage, number of employees and product line.
Our marketing plans are comprehensive, meaning complete in every aspect of marketing. While we do not write them with the intention for anyone to secure a bank loan, several previous clients have done just that, after adding financials and key personnel. We do; however, offer our *Money-Back-Guarantee* on our plans. We were the first to start this trend in the USA. To the best of our knowledge there is only one other firm offering this guarantee. Yes, we are that confident, and our track record supports this. We have never had a client fail!


PUNCH! Agency marketing expertise is exclusive to business-to-consumer clientele: Consumer Product Group Manufacturers & Distributors, high end Retailers, Legal, Financial and elected Health Care professionals as well as other marketing and advertising firms.

mktg-plans
  • Custom Applications
  • Social Media Gaming
  • Customer Loyalty
  • Crowded Events
  • HD Video Production
  • Dog House Alerts
  • ePostcard / Drip Campaigns
  • DIY / Educational Marketing
  • Super Social Media Highway
  • Chroma-Key (green screen) Walk-on website
  • Animation
  • Motion Graphics
  • Product Demonstrations
  • Sales Training
  • Continuing Education
  • Jobs / Affiliate Programs
  • Spokesperson / Super Model
  • Hosting and eMail
  • SEO & SEM
  • Single Page sites
  • Website Design
  • Shopping Carts
  • Kitting & Fulfillment Solutions
  • Business Management

MARKETING AUDITS

PUNCH! is a progressive retail marketing agency, working with clients to increase their sales and drive revenue through customized quantitative marketing and business management programs. Having studied Consumer Shopping Behavior for over 30 years, we are the source for creating ideas and programs that produce measurable returns.  We make our clients rich!


Marketing Audits are a popular choice in two common circumstances: Single unit retailer/professional office and in Benchmarking competition. Marketing Audits are a cost effective purchase which delivers a report/tool to help executives with change management and aid in predicting the near term future.


For your own business, we work inside-to-outside auditing all marketing and management materials, expenses and policies. What you end up with is a comprehensive report which includes recommended actions to take to fix problems, actions to correct issues, actions to improve methods and includes cost savings where appropriate. Typical turn-around is 14 - 45 days.


Some business owners want to learn some facts and truth about other businesses. Often the inquiry is about one specific business or a group of other businesses. PUNCH! goes to work to learn and report on the marketing specifics, including spending patterns, (often actual dollar amounts). Our report includes examples, evidence and can include industry standard guidelines. Competitive insights comes in many forms and we are hired for this service for a myriad of reasons, usually by businesses considering opening/expanding into an area, or by investors prior to investing, as well as by research firms.  We have performed this work in all of the top 18 markets in the USA, for businesses small and large. We welcome your inquiry. Our industry contacts help us to complete these assignments in as little as 15 -30 days.

BENCHMARKING COMPETITION

Are you the best in your business? Just how do you compare to your competition? Do you have satisfied customers or loyal customers? Do you know the difference? When is the last time you truly benchmarked your competition by conducting a competitive shopping analysis? It’s really important to retailers everywhere. When a prospect asks why they should buy from you or a competitor down the street, how do you answer? Having the proof, knowing what sets you apart from the competition can greatly enhance your sales revenue!

Our benchmarking reports go further than just comparing prices between competitors. Price is usually not the ‘big issue’ anyway. We conduct in-depth competitive shopping benchmark studies, locally and regionally, from the consumers point of view. Our process compares the cost, time, quality and shopping experience from one retailer to others.

Our reports capture the true customer experience, including all of the pros and cons. The results are often recommendations for changes in order to make improvements thus leading to increased sales revenue.

BENEFITS:

• You will be able to quickly read an unbiassed qualitative report enabling you to compare your  performance against your competition.   

• You will learn how to develop plans on how to make improvements or adopt best practice,  

   with the aim of increasing sales and being the best in your business.

• You will learn just where you need to punch up your service as well as where you are knock-

   ing out the competition.

• We deliver an accurate perspective of your competitive position in your marketplace.

• Reach or exceed your retail sales goals, sooner than before!

• Increase sales in today’s economy! Reduce stress. Take home more money. !$Ka-Ching!$!

Competitive insights comes in many forms and we are hired for this service for a myriad of reasons, usually by businesses seeking change or considering opening/expanding into an area, or by investors prior to investing, as well as by research firms.  We have performed this work in all of the top 18 markets in the USA, for businesses small and large. We welcome your inquiry.

VIDEO MARKETING

Video Marketing is a relatively new buzz term. And already means different things do different people.

Since PUNCH! makes a mark in this industry, you've found a bone fide source, and we can likely help you cut to the chase and answer any question you may have.


Video Marketing comes in many degrees of workmanship as well as 'completeness'. While some firms help in one or two areas of marketing (or production), PUNCH! provides turn-key services ... or a la carte as may be needed by clients.


With just over 30 years experience, from scriptwriting, casting, directing, shooting, editing, promoting, television segments, commercials, webisodes, webcasts, videos, films, and shows, who better to turn to? No-One, unless you're need to burn six figures in cash, in a real hurry.


While video marketing is still nascent technology, it's consistently proving (and improving) to be a highly effective medium for engaging, educating, and converting your audience. No matter what the product or service video captures prospects attention, drawing them into a lean-in experience which can be viewed over and over, downloaded, rated, posted to websites and blogs, emailed, Tweeted, Facebook posted, etc.


Our proprietary Video Interaction product is suitable for a vastly wide audience and guarantees reach, unlike any other product available.  Oh, sure, there are copy-cats popping up all the time, and chipping away at a piece or two of our ingenuity and technology ... they all lack the full comprehensive picture. Only PUNCH! Agency offers any *money-back* guarantee.  Call us to learn something even more exciting ... exactly what we can do for YOU!  ... and learn just how you can market effectively to your particular audience.

WEBSITE DESIGN

At PUNCH! we design websites, that work ... like the one you're viewing right now. Years ago we pioneered the one page site. It's been fruitful for many clients and very cost effective. And, sure we do the one page programming in house as well. Meanwhile for larger sites and commerce sites, we create the design, flows and platforms, and work with outside programmers and developers (that you approve) to make it right.

Interactive, responsive and intuitive are some of the latest *MUST-HAVE* features in a rich and rewarding site. We'll get it right the first time, in time with the budget you approve. Let's chat.

PRINT TO WEB MARKETING

A simple, easy to understand marketing system which ties together more than one marketing method, that engages prospects and quickly converts them to customers. The trick is planning and execution. What is Print to Web Marketing? In a nutshell, you start with a printed mailing campaign, sent to prospects, with an enticing message which prompts the recipient to action of viewing your details on-line. Its here where we further collect and learn specific information and needs of the prospect, as they interact with your offerings.


Success can come in many forms with this methodology. And when done correctly, provide outstanding measurable, qualitative results. Depending on your business sector, the plans we design generally return a *WIN-WIN-WIN* across all constituents. Is this marketing a correct solution for you? This is easy to determine, based upon the growth you are seeking. If you're looking to sell product this month (or take on new clients) and have finite availability of product (or appointment time), likely not a method for you.


Print to web is better suited for companies that can handle large amounts of sales, inquiries and traffic, typically mid - large business, large campaigns (political and organization).  However on a smaller scale, promoting web applications and web interactivity by masses of prospects, this method should not be overlooked. Call Punch! Agency at 813.769.9004, let's chat about your sales goals. In just a few minutes you can determine just how effective print to web marketing could be for your situation.

MARKETING COLLATERAL

Point of Purchase, Point of Sale, direct mail, sales catalogs, brochures, displays, coupons, take-ones, in-packs, on-packs, near-packs ... pretty much anything printed with your brand is Marketing Collateral. The internet also provides platforms to be included as Marketing Collateral as well. We offer trade only industry print pricing.


Many businesses have a system in place to help guide designers of Marketing Collateral to be consistent in the look and feel and offer of the brand. Usually small businesses are not as well organized, and many mistakes occur, from a variety of reasons. For a majority of small and mid-size businesses their Marketing Collateral is the first and sometimes only thing prospects see, to motivate them to make a purchase.  Consistency and continuity should be paramount elements of design.